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Adobe Digital Leaders Webinar:

Customer Is the New Cookie, and Your Analytics are Already Behind

Duration: 45 minutes | Available On Demand

In today’s dynamic economy, the race for new customers, attention, and loyalty is more intense than ever, with brands striving to achieve ambitious growth objectives. Many organizations grapple with aging analytics technology and processes, accumulating tech debt that hinders their ability to future-proof customer data strategies and drive exceptional customer experiences with the right insights.

Join us for a webinar where you will:

  • Discover the enduring shift to a customer-led paradigm in analytics — evolving from cookie to customer — and why shifting your mindset and investing in modernized technology is crucial to staying ahead.
  • Gain insight into the significance of a modern data model and how optimizing data flow delivers tangible value to your organization.
  • See what best-in-class privacy, security, governance, consent, and readiness look like within a modernized analytics stack and how you can ensure the customer remains at the center.

Don’t miss this opportunity to revolutionize your approach to analytics and ensure your organization remains at the forefront of the evolving landscape.

Register to watch on demand today.

Form as a Service - Offer Form for a.com - Global (79) - Monday, March 25, 2024 at 13:29

Nate Smith

Director of Product Marketing, Analytics

Nate Smith is the director of product marketing for the Adobe suite of Analytics products. In his role, he oversees strategic marketing for Adobe Analytics and works with several of the top brands in the world regarding their analytics use cases, challenges, and business opportunities. He has been involved in digital marketing for the past 15 years and holds a BS in information systems and an MBA from Brigham Young University.
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Jordan Ison

Principal Solutions Consultant

Jordan Ison has 15 years of experience in digital analytics, business intelligence, and data management. He has an MS in information systems. As an Analytics expert at Adobe, Jordan’s primary focus is analytics practice and value realization for Adobe Data and Insights, and Profiles and Audiences solutions for prospective and existing Adobe customers. In his spare time, he lifts weights, practices yoga, is a home barista enthusiast, and totes around old film cameras.
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