New on demand session:

Customer Experience Driven Digital Transformation 



On-demand webinar  |  45 min  |  Free of charge


Customer experience can make or break an organisation and plays an essential role in differentiating from the competition.  At the same time, the rate of digital transformation is sky-rocketing – thanks in part to the pandemic. 

But do current digital transformation projects sufficiently address the needs of the customer? It is essential that they do. 

So how can customer experience-led digital transformation be achieved? How are other organisations doing this? What are the challenges? And what can be gained? 

Watch Adobe’s latest webcast to find out. It is available on demand.

View it now!

Duration 45 minutes


Speakers

Michael Plimsoll

Jamie Brighton, Director Product Marketing, Adobe EMEA
20 years in digital marketing with client, agency and vendor-side experience in Europe and Asia. At Adobe for 15 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes.

Michael Plimsoll

Martin Sundblad, IDC, Research Manager
Martin Sundblad joined IDC in 2017 and is Research Manager for Nordic Enterprise Processes and Future of Work and leads the European Skills Practice. With a long career in ICT, he has covered many aspects of industry analysis and product and portfolio management at global ICT companies. Sundblad leads the European skills practice and Nordic applications & processes program at IDC, focusing on how operational processes and applications change under digital transformation, and how skills development drives the market value of enterprises.

Michael Plimsoll

Paulina Modlitba, Founder of We Should Be Friends, board member, speaker and moderator
Paulina is a proud MIT Media Lab graduate with many years of experience of having both operational and strategic roles at digital companies and startups such as Bonnier R&D, Stardoll, Nokia and Toca Boca.

About Adobe webinars.

Adobe is focused on helping our customers remain well-positioned for business continuity, and to stay agile in today’s challenging times when things are quickly changing. Business continuity is not about a moment in time, it’s about adapting to the current environment and innovating as you go along.

This may require rapid pivots to build your position of trust and to continue to gain customer confidence. One thing is certain – digital engagement will be among the most powerful assets in every organisation’s arsenal for responding effectively and decisively to this and future challenges. 

Explore more webinars in the series to learn more about how businesses can quickly and efficiently adapt to this rapidly changing landscape.