When it comes to engaging with a buying team of multiple individuals, cohesive experience is key — and personalisation is how you’ll stand out. With Adobe, you’ll get more reach, more agility and better account-based customer engagement.

With predictive content and A/B testing, you’ll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

Gain a complete view of every B2B buyer’s journey, including online and off-line touchpoints and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue and which ones are not.

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data and efficient workflows.

This teamwork between sales and marketing will help to create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.