HOW WE HELP WITH B2B MARKETING

Prove and improve your B2B marketing impact with Adobe

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What we offer

Account-based lead management and attribution

Personalised account-based marketing

Personalised engagements at every stage

B2B analytics and attribution

Understand and improve the journey with data

Sales and marketing alignment

Seamlessly shift from marketing to sales-led engagement


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What we offer

Account-based engagement, lead management and attribution at scale

Today, the complexity of the B2B sales cycle is only made more complex by customers who expect B2C-type experiences. Companies need efficiency, agility and creativity when engaging with customer accounts, plus the ability to measure success through analysis and optimisation.

This is where Adobe comes in. Here’s how.

Learn why we’re a Leader in lead management

A combination of vision, ability to execute and more led Gartner to name us a Leader in their 2020 Gartner Magic Quadrant for CRM Lead Management. Learn more in the full report.

Personalised account-based marketing

Personalised engagements at every stage of the buying cycle

When it comes to engaging with a buying team of multiple individuals, cohesive experience is key — and personalisation is how you’ll stand out. With Adobe, you’ll get more reach, more agility and better account-based customer engagement.

With predictive content and A/B testing, you’ll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

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B2B analytics and Attribution

Understand and improve the journey with connected data

Gain a complete view of every B2B buyer’s journey, including online and off-line touchpoints and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue and which ones are not.

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Sales and Marketing alignment

Consistency and collaboration for customer-facing teams

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data and efficient workflows.

This teamwork between sales and marketing will help to create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.

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CUSTOMER STORY

Panasonic logo

“That’s what personalisation looks like in B2B marketing—the ability to roll out creative content in a way that’s highly targeted and relevant.”

Joerg Hufschmid
Marketing Manager, Panasonic Business Europe


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