B2B Go-to-Market Orchestration
Orchestrate and optimise every experience across the customer lifecycle.
B2B brands must understand their buyers and deliver content tailored to their industry, role and preferences. Adobe empowers B2B marketers to deliver relevant experiences at scale to increase customer acquisition, cross-sells, upsells and renewals.
Watch overview | Watch overview b2b marketing solutions video
Explore the AI-driven Adobe solutions that help accelerate your go-to-market approach.
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Lead & account journeys
Unify data and insights.
Get a complete picture of your buyers and their unique journeys for greater precision across marketing and sales. With unified 360-degree profiles and deep AI analysis across both individuals and accounts, teams can unlock critical insights, generate buying groups, predict buyer interest and create accurate segments for activation. Real-time alerts notify sales reps to take action and deliver summaries that let them engage more intelligently. Advanced every-touch attribution gives everyone the insight they need to optimise revenue at every touchpoint.
Create high-performing content at scale.
Accelerate, streamline and scale your content supply chain with generative AI and intelligent automation. Connected workflows align B2B marketing and sales teams on content messaging, production, governance and performance, so they can co-ordinate their efforts. Generative AI empowers both teams with the tools to create and remix on-brand content for personalisation and letting them activate images, video, documents and rich media across channels. This lets them more effectively support various sales motions and go-to-market campaigns. With a centralised system offering content creation, performance insights and governance, teams can get optimised content to market quickly for better ROI.
Generate more leads with personalised journeys.
Adobe gives your teams a single application to manage all lead and account marketing. We make it easy to engage new leads and existing accounts by helping your teams identify target buying groups and tailor journeys across sales motions — incorporating marketing into the entire sales process. A variety of AI tools help you scale personalisation, including AI Agents that help automate new campaign launches and generative AI that can personalise emails and chat dialogues to each persona. Customisable lead scoring and engagement tracking deliver win-ready leads to sales teams, letting them move quickly and efficiently.
Increase sales with innovative web and ecommerce tools.
Boost B2B discovery and purchasing with faster, more engaging self-service commerce experiences on the channels your buyers prefer. Centralised global management lets you deploy and manage localised shop fronts from one interface while user-friendly publishing tools let anyone on your team update content as needed. Personalised self-service sales portals offer your buyers customised catalogues, pricing, order history, payment options and more. They also give you personalised onboarding and education paths, ensuring customer empowerment and success.
Discover how customers are achieving success with B2B marketing using Adobe.
Reduced webpage building from a day to less than an hour — with a marketer.
Delivers 9,000+ qualified opportunities per month.
Increased online sales from 3% to 30%.
“We’ve wanted to do this for a long time. We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it… until now.”
Monica Koedel, Digital Customer Experience
Cisco
Read Cisco’s story
