SOLUTIONS FOR HIGH TECH
Empower teams to deliver the experiences tech buyers demand.
Drive revenue by identifying sales opportunities faster, boosting pipeline creation and progression and accelerating product launches — all while maximising technology investments. Adobe offers AI-powered solutions that let marketing, sales and IT teams deliver value to entire buying groups with every interaction.
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Adobe powers digital experiences for leading technology, software and services organisations.
250%
increase in time spent on website
9,000+
qualified opportunities delivered per month
Adobe drives experience-led growth in high tech.
The right investments don’t just drive results — they define careers. Inspire customer confidence and become a trusted technology partner by delivering seamless, connected and personalised experiences that are as innovative as the products and services you provide.
- Grow qualified pipeline
- Deepen buyer insights
- Scale content production
- Increase martech agility
Supercharge pipeline creation and progression with value-driven experiences.
Fuel your high-tech pipeline and deliver predictable growth by transforming digital channels into an always-on sales engine, engaging buyers with timely, meaningful interactions that drive opportunities forward.
- Attract, nurture and convert buyers with personalised cross-channel engagement.
- Accelerate pipeline creation and bookings by orchestrating personalised journeys to qualify and engage buying groups.
- Automate self-service learning journeys and qualify leads faster with dynamic, AI-generated conversations.
Unify sales and marketing teams with deep buyer insights.
Whether you’re improving self-service support, reducing conversion drop-offs or driving product-led growth, AI-powered data solutions from Adobe empower your teams with comprehensive customer analytics that fuel actionable insights and results.
- Unify people and account profiles to gain a deeper understanding of leads, buying groups and accounts.
- Capture tech buyer behaviours during complex cross-channel journeys and convert them into sales opportunities.
- Prove marketing ROI by understanding the impact of campaign, channel and content on pipeline and revenue.
Enable self-service buyer journeys with relevant content at scale.
Diverse buying groups, lengthy sales cycles and expansive technology portfolios demand a tremendous variety of content. Adobe solutions, powered by AI, make it easy to personalise marketing, sales and product content — from planning and creation to management and delivery.
- Develop on-brand content variations at scale to personalise experiences for buyers across personas, industries and regions .
- Ensure marketing and product assets are easy to find, adaptable and ready for use by your teams and partners.
- Build and personalise web pages for stronger pre- and post-sales engagement with target accounts.
Increase agility and value realisation with a modern martech stack.
Accelerate product launches, support go-to-market strategies and extract greater value from technology with a comprehensive suite of digital marketing tools built on a unified, AI-first platform.
- Enhance productivity and expand Adobe product proficiency with a conversational AI assistant.
- Streamline customer data management by ingesting and standardising customer data from varied sources, providing teams with a 360-degree view of people, accounts and buying groups.
- Maximise site performance and captivate buyers with impactful experiences, all managed through the cloud for agility and efficiency.
“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant. Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalisation into our omnichannel approach.”
Don McGuire, SVP and CMO of Qualcomm Technologies, Inc.
Dive deeper into what Adobe can do for your high-tech organisation.
Content as a Service v3 - high tech deeper content - Friday, 13 December 2024 at 09.23 (no-lazy)
