ADOBE AUDIENCE MANAGER
Acting on insight requires an audience & a best-in-class DMP.
Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform.
Learn how to prioritise your analytics capabilities to deliver customised content and seamless experiences in the 2023 Digital Trends: Data Insights and Audiences in Focus report.
Benefits
Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into your whole marketing stack, including the entire Adobe Experience Cloud.
Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control over how to combine data sources into audience segments.
Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.
Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to quickly bring in data, deliver up-to-the-minute insights, and activate segments in real time to deliver incredible experiences.
How we're different
Fast-track your Analytics expertise with step-by-step learning and recommended events.
Agnostic platform
Adobe Audience Manager pulls together data from any source, creates audiences, and exports segments to any destination. And unlike some data management platforms, we don’t sell data, which ensures you can shop unbiased for third-party sources. It works as part of the Adobe Experience Cloud technology stack but also integrates seamlessly with third-party solutions you may be using, so you can always deliver the best experiences for your customers.
Transparency
As a complete and transparent data management solution, our core features are built in-house and included without additional fees. Custom data sets can also be provisioned without extra costs. Our technology and modeling methods are clearly documented, so you have all the options available from the start to make the most of our data management platform.
AI Technology
Artificial intelligence is the wave of the future, but for us the future is already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP to the next level. Now, you can find valuable new audiences and estimate audience-segment reach with higher confidence. But that’s just a start. We’re introducing Data Science Workspace to allow your data scientists to use their own algorithms or utilize multiple built-in models to bring you even deeper insights.
Privacy and control
From ingestion to activation, Audience Manager provides tight user-level management with preference settings and opt-out controls to safely manage data. By designing with privacy in mind, we continue our strong foundation of certified security controls. Audience Manager is GDPR-compliant and includes first-to-market, patented data export controls, so data usage complies with privacy and user agreements.
