


ADOBE TARGET
A/B test and optimise every experience, every time, with Adobe Target.
With Adobe Target, you get AI-powered testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want.

Benefits of Adobe Target
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.
AI is critical to modern optimisation. Test the experience and personalise it to every visitor, applying artificial intelligence with a single click.


Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.
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