How we help in a world without third-party cookies

Acquire and keep customers in a cookieless world with Adobe

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Customer journey analytics

Understand your data across the customer journey


Real-time personalization

Personalize in real time to create real customer loyalty


First-party data driven advertising

Expand, acquire, and attribute


Get our definitive guide

Read our definitive take on success in a cookieless world


What we offer

The power of first-party data for first-rate experiences — today and tomorrow

The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers.

This is where Adobe comes in. Here’s how.

Go in-depth with our guide

The shift to cookieless will change marketing forever: 5 reasons to get there ahead of the competition > Read now

Read Forrester’s take on the path forward

Explore new approaches to marketing when access to customer data is limited in Forrester’s report, Get Your Data Deprecation Plan Together.

Download the report


Understand your data across the customer journey

In a cookieless world, the ability to understand interactions with a prospect or customer in the context of their whole journey is crucial. Every click must deliver value to them while helping you understand who they are, what they’ve already done, and what they want to do now. And it goes beyond clicks.

Our customer journey analytics product lets you sequence data from every action — online and off — into a single view and discover new strategies for acquisition and retention that don’t rely on third-party cookies.

Learn more

Explore other capabilities in this section:

Customer data platform
Real-time customer profiles


Personalize in real time to create real customer loyalty

The end of third-party cookies will change personalization forever. When a first-time visitor comes to your digital front door, you can no longer be sure you’ll know anything about them. But their first impression still matters.

With our customer data platform, you can deliver real-time personalization that changes on the fly in response to live behavior and user choices alike. The result is a personalized experience that meets a visitor’s needs right now and converts more prospects into loyal customers.

Learn about real-time personalization

Explore other capabilities in this section:

Personalization engine
Customer journey management


Expand, acquire, and attribute

Of course, you still need to reach customers outside your own domains. And again, first-party data is key. By starting with first-party data, you can partner with channels who reach your audience. Then you can create lookalike segments and layer in second-party data to expand your target market.

With our products, you can do all this with real-time machine learning models so you can reach high-value prospects and turn them into higher-value customers.

Learn about first-party driven advertising

Explore other capabilities in this section:

Customer data platform
Second-party data exchange
Customer data platform



Get more details in our definitive guide

Read our take on the cookieless world — what it means for you and how it can lead to better, more meaningful customer relationships.

Download now

Experts share their imperatives for success in the post-cookie era


Real-time omnichannel journeys in a cookieless world

Learn how to extend Adobe Experience Platform capabilities by connecting to a wider ecosystem and aligning consumer identities in a cookieless world.

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Evolving the publishers use case by leveraging first-party data

Find inspiration with innovative strategies that can help turn your first-party data into scalable segments built for a world without third-party cookies.

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Creating meaningful customer connections without cookies

The third-party cookie is crumbling. Learn how your organization can successfully shift its data strategies in a cookieless world to stay relevant and successful.

Watch now