News, Media, & Telco – Evolving the Publisher Use Case - S321
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Head of Product Marketing, Real-Time CDP & Audience Manager, Adobe
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Director of Advertising and Data Products, Nine
Session Materials
About the session
Whether you’re a publisher or an advertiser, now is the time to reimagine audience discovery and activation. Market forces are driving the urgency to rethink how brands can create, build, and activate audiences while enriching the profile without depending on third-party cookies. Get inspired on innovative strategies that can help turn your first-party data into scalable segments that are built for a world without third-party cookies.
Learn how to:
- Push the boundaries of first-party data responsibly
- Create high-value audiences that scale
- Deliver rich segments that drive conversions
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist
Business Type: B2C
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Tools & resources
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How Sony Rewards increased customer engagement with personalization
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