Real-time Omnichannel Journeys in a Cookieless World - S878
Closed captions in English, French, and German can be accessed in the video player.
Solution Consulting Director , Wunderman Thompson MAP
COO, WPP / Wunderman Thompson MAP
About the session
Capturing customer intent and responding in real time across channels just got a whole lot easier. With the introduction of Customer Journey Management alongside Real Time CDP, Adobe Experience Platform now enables marketers to orchestrate and activate connected, data-driven customer experiences across channels from a single marketing platform. Finally, a solution that is built to scale and that delivers automated and personalized omnichannel customer experiences. Too good to be true? Our experts and leaders from WPP take a look under the hood and share their real-life experiences about the business growth that you can realize and how companies scale across markets, brands, and channels. Learn how to extend Adobe Experience Platform capabilities by connecting to a wider ecosystem to stitch together consumer identities in a cookieless world.
This session covers:
- The growth that real-life companies are creating with automated customer journey programs
- Demonstration of how Adobe Experience Platform optimizing customer journeys using real-time customer data
- How to thrive in the cookieless future
Track: Analytics, Insights, and Activation, Adobe Experience Platform, Trends and Inspiration
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2C
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