Adobe CX Enterprise Coworker brings enterprise marketing intelligence to ChatGPT.
09-29-2026
Adobe's mission is empowering everyone to create. That means empowering everyone, everywhere to imagine, create and bring any digital experience to life. For marketing and creative professionals optimising customer experiences at scale, that mission must extend to the platforms where their work happens.
Just in time for OpenAI DevDay, today we’re announcing three ways Adobe is expanding its partnership with OpenAI to make Adobe's enterprise capabilities, from marketing intelligence to agentic workflows, available to millions of enterprise users on ChatGPT. Here are the highlights:
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Starting today, the Adobe CX Enterprise Coworker plugin in ChatGPT is available, bringing agentic capabilities that help marketers orchestrate customer experience workflows across Adobe applications and enterprise systems right where they already work. It delivers value to marketing teams on day one because it is grounded in the business context drawn from Adobe applications that the teams already use. It maintains this context across sessions, across the workflow as it progresses from audience curation to journey design, asset creation, offer decisioning and activation across channels. CX Enterprise Coworker governs itself within policy boundaries and executes complex multi-system workflows with the human touchpoints defined by enterprise approval processes.
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Adobe is also named a launch partner for OpenAI's Marketplace, where enterprise customers can apply their existing OpenAI spend towards a CX Enterprise Coworker licence, making it easier for organisations already invested in OpenAI to take advantage of Adobe’s industry-leading enterprise marketing intelligence.
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Adobe Workfront will integrate with OpenAI's Agents API in October, enabling enterprise customers to build and deploy ChatGPT agents as AI Collaborators inside Workfront.
Coworker in ChatGPT turns marketing insights into action.
Adobe CX Enterprise Coworker already gives over 2,500 customers and early adopters the ability to move with greater speed and clarity, compressing campaign timelines that used to span weeks to days. With the CX Enterprise Coworker plugin in ChatGPT now available, those same capabilities are available in the interface millions of teams already use for research, planning and cross-functional work. Examples include:
- Journey intelligence, audience activation and optimisation. Ask why conversions dropped, how a live journey is performing or where conflicts exist across active programmes — then go from insight to action, building ready-to-activate segments in a single conversation, all grounded in Adobe Experience Platform data.
"Which of our active journeys has the highest drop-off in the first 24 hours?" → Coworker surfaces the journey, identifies the step and flags the audience overlap contributing to the fall-off.
"Build a segment of high-intent B2B prospects in financial services who haven't engaged in 30 days, excluding anyone in an active nurture journey." → Coworker builds, estimates and saves the segment, ready to activate.
- Content supply chain, end-to-end. From finding the right assets to getting work planned, resourced and moving, CX Enterprise Coworker connects the full content supply chain in a single conversation. Search Adobe Experience Manager assets in natural language and confirm brand and compliance alignment, then turn that plan into work in motion by building Workfront projects with templates, priorities, budgets and multi-stage approval workflows.
"Find approved Q4 campaign assets for the financial services vertical in English and Spanish." → Coworker returns governed, brand-compliant assets ready to use.
"Create a Spring campaign workspace, set it high-priority with a $200K budget, sequence the tasks and route the creative for copy, design and legal approval — then show me anything still unassigned this week." → Coworker builds the workspace, configures the project, sets up the approval chain and flags anything still unassigned.
Put AI agents to work.
Workfront AI Collaborators enable enterprise teams to assign AI agents directly to tasks, now with support from OpenAI’s Agents API. Starting in October, teams can connect to and deploy ChatGPT agents as AI Collaborators inside Workfront with the permissions, oversight and audit trail that marketing organisations need to scale AI responsibly.
Tasks like asset QA, copywriting and localisation are assigned to ChatGPT agents that review brand and legal compliance, draft copy from a brief and adapt content for each market. Completed work is then routed back into Workfront for human review and final approval — and because AI Collaborators can connect to virtually any type of agent, the use cases are nearly limitless.
As the largest provider of CXO solutions, we deliver more than a trillion experiences each year for enterprise customers, putting Adobe in a unique position to lead the shift to agentic AI across creativity, productivity and customer experience. Together, CX Enterprise Coworker and Workfront AI Collaborators uplevel how marketing work gets done in ChatGPT, resulting in faster marketing with greater control.
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