Adobe cookieless support: how to acquire and keep customers in a cookieless world

Tracking user behaviour through cookies will soon become a thing of the past. Read our take on a world without third-party cookie data – what it means for you, and how it can lead to better, more meaningful relationships with your customers.

Acquire and keep customers in a cookieless world with Adobe

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Discover the cookieless world

The power of first-party data for first-rate experiences — today and tomorrow

Understand how leading brands do it

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The power of first-party data for first-rate experiences — today and tomorrow

The decline of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalised experiences in real time to all the right audiences — so they get value, feel valued and become long-term, loyal customers. 

Introducing Adobe’s cookieless solutions. 


Build for a first-party future as the cookie infrastructure erodes

What’s in the Identity Cookieless Jar? 1st Party Data!

Watch the latest Adobe Cookieless Summit sessions on-demand

FAQs about living in a cookieless world

Find out more about the cookieless future with answers to the most frequently asked questions.

What does it mean to be cookieless?

Going cookieless means giving up your reliance on the use of cookies to track user movements. These little snippets of data used to give brands an insight into customer behaviour. However, Google has now begun a process of ending support for third-party cookies, forcing marketers to change their approach to targeting customers and deepening brand-customer relationships. 

How does cookieless work?

Giving up cookies may mean sacrificing a reliance on third-party user data – but it also presents a great opportunity for marketers to understand customer behaviour. By replacing cookies with first-party data – unique brand-owned user data with direct consent from users on your platforms – you can access fresh audience insights and offer enhanced personalisation.

What is meant by the ‘cookieless future’?

For marketers, the ‘cookieless future’ is a world in which you won’t have access to data from third-party cookies. Find out more in our webinar The Future of Management in a Cookieless World – or read about other key terms in the Cookieless Glossary.


See how our customers are building great experiences and succeeding with Adobe

US Bank

Financial services

See how US Bank shares insights, evolves customer data and optimises digital experiences across channels.


Adobe Experience Platform has revolutionised the core capabilities of a marketer’s toolkit for analytics, insights and activation. Break down silos and amplify the benefits of cutting-edge features across your mar-tech stack.



Find out how to build a Future-Proof Strategy for Data Management with NRG


In the new era of a cookieless world, let’s discuss with NRG’s Chief Data Analytics Officer to get a step ahead as we acquire best practices for building unified and actionable customer profiles.



Personalisation at Scale without Third Party Cookies


The crumbling of third-party cookies hinders brands’ ability to understand the customers they interact with and to provide value to them across their journey. Learn how Merkle and Adobe’s partnership can protect your vision and keep you connected to the customer journey.


Adobe Experience Platform
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Real-time Customer Data Platform
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Adobe Audience Manager
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Adobe Analytics
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Read Forrester’s take on the path forward

Explore new approaches to marketing when access to customer data is limited in Forrester’s report, Get Your Data Deprecation Plan Together.


Data Ingestion in Adobe Experience Platform

Brands striving to surpass their customers’ most demanding expectations must excel at mastering their data. Adobe Experience Platform enables brands to move information out of disparate silos by centralising it into a scalable platform that can deliver data where it’s needed instantaneously.

Data Privacy is All of Our Business

Think about customer privacy and data security at the beginning of everything you do. Let Adobe show you how we’re handling privacy, security and governance at the Adobe Trust Centre.

Explore Adobe Summit — curated just for you

Let’s talk about what Adobe Experience Cloud can do for your business.

Acquire and keep customers in a cookieless world with Adobe