Adobe and Publicis Groupe enable businesses to scale creative content for personalized and impactful marketing campaigns.
06-16-2025
In today’s always-on world, businesses must produce more content than ever for marketing campaigns. This is happening across more platforms, in more formats, with more personalization all while needing to stay on-brand and on-deadline. That scale requires a content supply chain that’s not just fast, but intelligent and intuitive.
Adobe and Publicis Groupe are collaborating to help businesses streamline how content is created, produced and activated—from concept to consumer—through a combination of Adobe’s Content Supply Chain solution and Publicis’ new end-to-end Production Technology platform. By uniting creativity, data and generative AI, the partnership delivers the tools brands need to deliver personalized, high-impact experiences at scale.
Adobe and Publicis are helping brands drive connected creativity and content efficiency through:
- The Publicis Groupe’s Production technology platform, powered by MRCL and built on Adobe’s Content Supply Chain solution, unites creative, production, and delivery in one connected system. Using Adobe Experience Cloud and Creative Cloud, including Workfront and Experience Manager, teams gain full visibility, version control, and real-time performance insights, streamlining workflows and accelerating time to market.
- Adobe Firefly Services embedded into the MRCL production platform, enables teams to generate, adapt, and scale content on demand. From net-new asset creation to automating versioning at scale, this integration brings speed and consistency to every stage of the content lifecycle powered by Firefly’s commercially safe generative models.
- Clients can train Firefly models using their own brand assets, visual systems, and campaign guidelines to ensure every output is on-brand by design. Coupled with the Publicis production platforms AI Brand Score Agent, content is evaluated in real time for brand alignment, compliance, and audience relevance helping teams consistently deliver creative that performs.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalized customer experiences. With partners such as Publicis, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes — from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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