Deliver the right content to every channel with a headless content management system

Deliver the right content to every channel with a headless content management system marquee

When deciding between a traditional and a headless CMS, it’s essential to find a solution that satisfies your business objectives and lets you connect with customers everywhere they interact with your brand.

A traditional CMS manages both the content and presentation logic, and outputs fully formatted HTML that is easy to publish to a single channel like a website. However, as content needs expand across multiple channels, brands, and geographies, the content production and delivery cycle can get out of hand, often requiring more time, energy, and resources as efforts need to be duplicated.

A headless CMS separates content from the presentation layer — the head. It creates blocks of channel-neutral content and uses APIs to present the same material across platforms and devices. Because it can use any front end to display content, you don’t need to create new code for every experience. A headless CMS eliminates redundancies by unifying content in a single hub, making it easier to scale and display through virtually any application without losing quality and delivering a better overall customer experience.

Experience Manager Sites headless CMS creates a seamless experience for you and your customers

Adobe Experience Manager Sites is an industry-leading headless CMS that helps you create, manage, and deliver the right content to any digital property. It helps you create highly engaging digital experiences across web, mobile, apps, and in-venue digital signage that are tailored to your customer and drive conversion. Let’s take a closer look at how Experience Manager Sites can help solve some of your biggest content challenges, or watch an overview.

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  1. Build and deliver quickly

Experience Manager Sites increases the speed of building experiences and accelerates time to market, so you can reach your customers quicker than ever.

Experience Manager Sites includes an entire suite of GraphQL APIs to quickly deliver specific content — such as the ability to sort, paginate, and transform images — for downstream applications.

With Experience Manager Sites, developers and IT teams can allocate their time and resources more efficiently to enhance productivity and streamline the content management workflow.

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  1. Scale effortlessly

As your business grows, the amount of content you publish will too. But more content shouldn’t mean more CMS platforms. That’s where Experience Manager Sites comes in to help teams coordinate and streamline global content operations.

Centralizing content workflows eliminates confusion and ensures your whole team is on the same page, no matter where they are. That way, you can spend more time on high-value initiatives like analyzing and optimizing the journey you design for your customers.

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  1. Extend easily

Content management looks different for every organization. Experience Manager Sites can be tailored to suit your unique business needs and help future-proof your strategy.

Development flexibility. Adobe Developer App Builder is an extensibility framework that helps with system integration across all your Adobe solutions and the rest of your IT stack. With a serverless runtime, UI framework, command-line interface (CLI), software development kit (SDK), and other developer tools, you can easily build custom extensions and integrations.

Build your own tech stack. You’re able to integrate with hundreds of third-party tools for advanced personalization, A/B testing, performance tracking, and more. You get native integrations with other best-of-breed Adobe Experience Cloud tools — including Adobe Target, Adobe Commerce, Adobe Journey Optimizer, and Adobe Real-Time Customer Data Platform — as well as access to Adobe Exchange, a marketplace with partner-built apps and integrations.

Using a flexible, headless CMS like Experience Manager Sites boosts employee productivity and organizational capabilities by giving your teams access to all their favorite connected tools in one convenient place.

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  1. Stay resilient and secure

Hosting content management functions on multiple platforms can be problematic in a number of ways. Traditional CMS setups regularly require long and costly upgrades and maintenance. IT/development teams are then forced to spend time and resources managing infrastructure, security threats, vulnerabilities, and compliance requirements — rather than growing the business. Experience Manager Sites helps you maintain business-critical activities, including security, performance, resiliency, and reliability.

A headless CMS in action

A headless CMS ensures you have all the tools you need in one place to make content creation, presentation, and management a breeze. Here are a couple of stories from our customers and how they’re using Experience Manager Sites as a headless content management system to get results.

With a multitude of options and customization, Experience Manager Sites is a marketer and developer-friendly CMS that allows you to craft personal and purposeful content without compromising speed or agility.

If you want to learn more about Experience Manager Sites headless CMS, check out these headless tutorials.

Test drive AEM headless CMS today and sign up for your free trial here!