New AI integrations in Adobe Experience Platform

New AI integrations in Adobe Experience Platform marquee Our mission at Adobe Experience Cloud Engineering is to help brands deliver one-to-one personalization in real time, so that your customers get the right experiences, across every touchpoint, at the optimal time in their journey with your brand.

But there are some hurdles — the integration of new technologies into your martech portfolio as they come to market, fragmented customer profiles, the expectation to react in real time to customer signals, increasing trust and privacy requirements, and a growing skills gap. There’s just not enough technical expertise to drive the volume of experiences and campaigns required by digital-first brands.

So that’s where we come in. Five years ago, we introduced Adobe Experience Platform (AEP). With Adobe Experience Platform, we unified siloed data across digital and enterprise sources, built unified customer profiles, and developed three industry-defining apps that sit on top of this rich data layer — Adobe Real-Time CDP (RTCDP) to construct real-time audiences, Adobe Journey Optimizer (AJO) to deliver omnichannel experiences, and Adobe Customer Journey Analytics (CJA) to analyze and measure the impact of these experiences.

We also made sure our new unified customer profiles could also power web personalization in Adobe Target, and marketing automation in Adobe Campaign and Marketo Engage. All this while adhering to enterprise-class trust, governance, and security.

It’s been quite the ride, and the numbers speak for themselves. Thanks to our customers’ trust, Adobe Experience Platform now manages 40PB of customer data, and processes 5 billion Edge interactions daily, meaning a customer’s unified profile can be updated when they finish booking a trip or complete a shopping transaction.

Adobe Experience Platform delivers experiences to customers in less than 100 milliseconds, performing 17 trillion segment evaluations daily and sending 3 billion offers and 400 billion personalized messages every year. And these customers are a “Who’s Who?” of the biggest brands and businesses on the planet, across industries as diverse as financial services, media and entertainment, retail, healthcare, and technology. All this has made Adobe the number one digital experience platform, the leader.

Today, Adobe Experience Platform-powered enterprises aspire to reach more customers, in less time, with higher precision. There are four big questions we consistently hear from these enterprise customers. They want to:

Introducing Adobe Experience Platform AI Assistant

Today at Adobe Summit, the world’s largest Digital Experience conference, we introduced Adobe Experience Platform AI Assistant. Think of it as your data guru and analytics maestro, but at the same time, it’s a tech support genius and a simulation savant. It can:

Adobe Experience Platform AI Assistant is embedded natively in the apps practitioners already use every day — Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics. We’ve been testing it with select customers the last few months, carefully listening to their feedback, and compiling learnings:

We believe AI Assistant will turbocharge Experience Platform usage across any organization, benefiting data analysts, data engineers, audience specialists, and journey managers, just to name a few. Crucially, because it’s a radically simplified way to experience our software, more customer experience pros can self-serve and not have to call on, say, the expertise of a journey analyst to simulate journey outcomes for a campaign they’re working on.

It should be noted that none of this will be forced on our customers, and it’s an opt-in decision. If a data engineer wants to keep using Experience Platform apps in the way she’s comfortable with, AI Assistant will stay out of her way.

Under the hood

Our AI Assistant is powered by a generative experience model.

This comprises:

We’ve built these generative experience models with base models you can trust, custom models that you control, and AI-assisted applications you use in your everyday work.

Sign up now for all the latest

As experience makers, we invite you to join us and develop the future of customer experience management with this new way of using software. We expect to launch these features as part of a major Adobe Experience Platform release in the next few months. In the meantime, if you want to sign up for an early look, here’s the link.