Adobe Experience Cloud
Using Salesforce with Adobe
Your Salesforce CRM data is just one part of delivering the right customer experience in real time. And to succeed, it can’t sit in a silo. Adobe helps you connect all your data — including CRM — and put it into action to meet your customer's needs in real time, not after the fact.
CRM is not enough
CRM data is designed for only one part of the customer journey — sales.
Customers want relevance
They expect every interaction to reflect every previous interaction, even if it only happened moments ago.
Adobe unleashes your CRM
By uniting your CRM data with real-time behavioral data, we help you make the most relevant experiences.
How best-in-class companies do real-time customer experience
Watch Deloitte Digital's session at Adobe Summit about how businesses take back ownership of their data to harness the power of customer information.
How Adobe helps you get the most of your CRM data
CRM on its own
CRM + Adobe
Integrate all your data into holistic profiles.
Access these profiles with any system in real time.
Create identity graphs that span every device.
Connect anonymous actions with known customers.
Analyze cross-channel data in a single interface.
Understand customer behavior, not device behavior.
Create journeys based on behavior across channels.
Personalize journeys on the fly with real-time data.
Train models on centrally governed customer data.
Make predictions that reflect real-time behavior.
Learn more about real-time experiences
Put your CRM to work with Adobe
With Experience Platform and our application services, you can use your CRM data in powerful new ways.