ADOBE REAL-TIME CDP
Build customer profiles that power real-time experiences.
Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.
Explore the features and capabilities of Real-Time CDP.
Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.
- Unified profiles
- Audience management
- Cookieless marketing
- Data governance
- Audience activation
Connected data for a real-time view of your customer.
Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable B2B and B2C customer profiles.
- Ensure enterprise systems and teams use consistent data.
- Understand customers across their devices to improve engagement.
- Stream data for real-time insights and faster time to market.
End-to-end audience management.
Enrich and segment unified profiles in real time. With AI-powered insights, you can create complete audiences, so your campaigns are on target and relevant.
- Boost efficiency with prebuilt workflows that understand how data sources are used in audiences and then activated downstream to destinations.
- Find new customers and act quickly on changing customer behavior with look-alike audiences and propensity scoring that predict the likelihood that leads and accounts will convert.
- Centrally manage audiences for your entire business, including audiences built in other applications.
- Augment audiences with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake to let marketers combine batch and real-time use cases.
Marketing without relying on cookies.
Boost marketing effectiveness — from acquisition through loyalty — across all channels with expanded and data-enriched audiences.
- Prospect new audiences from third-party data partners, backed by durable identifiers that don’t rely on third-party cookies.
- Enrich customer profiles and audiences in real time with attributes from data partners that help to fuel personalization.
- Maximize the value of your first-party audiences through secure and privacy-centric data collaboration and expanded partnerships with trusted advertisers and publishers.
- Quickly reach your audience with pre-built, advertising-focused integrations using durable identifiers.
Data governance tools for the enterprise.
Manage customer data across all lines of business from one centralized platform.
- Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement.
- Prevent users from activating sensitive data.
- Manage consumer data requests with both an API and user-friendly interface.
- View data sources and policies before activating audiences.
Relevant and real-time customer experiences across channels.
Activate your B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications.
- Deliver more targeted customer experiences and in-the-moment personalization.
- Strengthen cross-channel campaigns by activating both known and unknown data.
- Orchestrate customer journeys on an easy-to-use canvas.
- Use partner data, use-case playbooks, and an AI Assistant to drive better audience activation.
Adobe Real-Time CDP use cases
Convert unknown prospects
Recognize and remarket to unknown visitors and personalize their experiences for better conversion.
Create customer profile
Build unified profiles that power more targeted and relevant omnichannel experiences.
Retain customers
Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers.
Govern customer data
Earn and maintain customer trust through responsible data governance, management, and usage.
Additional Real-Time CDP offerings.
Adobe Real-Time CDP Collaboration
A purpose-built data collaboration application that lets you connect with advertisers and publishers — from connected TV to commerce media — to find high-value audiences in a user-friendly environment, all while prioritizing privacy.
Learn more | Learn more about Adobe Real-Time CDP Collaboration
Adobe Real-Time CDP Connections
Streamline how data is collected and distributed to Adobe Experience Platform and other systems and tools — such as Facebook and Google — while improving site performance. Adobe Real-Time CDP Connections lets you instantly deliver powerful marketing experiences.
Learn more | Learn more about Adobe Real-Time CDP Connections
Learn more about Real-Time CDP.
Better together.
Connect Adobe products to create experiences that are right on time and just right for your customers.
Real-Time CDP + Adobe Journey Optimizer
Build unified profiles and actionable audiences while also creating and delivering personalized customer experiences.
Learn more | Learn more about Real-Time CDP plus Adobe Journey Optimizer
Real-Time CDP + Adobe Customer Journey Analytics
Supplement customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.
Learn more | Learn more about Real-Time CDP plus Adobe Customer Journey Analytics
Personalization at scale
Adobe can help you make personalized experiences a part of every customer moment.
Questions? We have answers.
Consumer data integration is a series of protocols and processes that combine and organize customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.
Information gathered in one place is easier to manage, access, and secure. Even more importantly, customer data gathered in one place enhances the organization’s ability to analyze and visualize the data — and do so in minimal time.
CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behavior.
The main difference between a DMP, CDP, and CRM is the primary purpose for which customer data is stored and organized. Between managing existing customers, marketing to potential customers, or integrating that information to create a unified customer profile, each platform uses data in different ways.
A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a store, and even a CRM or DMP.
The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organize data such as purchase history, customer contact information, and any communications that might have happened with that individual.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymizes it, and then exchanges it with other companies for targeted advertising.
