Features

• Experiment & learn
  • A/B Testing
  • Multivariate testing
  • Multi-armed bandit testing
• Optimize & Win
  • Website optimization
  • Conversion rate optimization
  • Single-page app optimization
  • Mobile optimization
  • On-device decisions
  • Server-side optimization
  • Email optimization
  • Connected device optimization
  • Visual preview QA
  • Batch experience prefetch
• Personalize & promote
  • Rules-based personalization
  • One-click personalization
  • Profiles and segmentation
  • Behavioral Targeting
  • Automated offers
  • Product recommendations
  • Content and media recommendations
  • Location-based personalization
  • Enterprise governance