One-click personalization

Tap into powerful AI — using one click to activate testing and personalization — to find the best-performing experience for each visitor.

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Launch epic journeys with a single click.

Testing and personalization at scale can be a challenge for even the most optimization-savvy brands and businesses. And that’s only worrying about offers or other content. When you start adding in layouts and navigation and whole customer journeys — all for thousands or millions of customers — and the whole idea seems nearly impossible.

But with one-click personalization in Adobe Target, the impossible is not only possible but easy. Target streamlines and simplifies the entire personalization experience. Drawing on the power of Adobe Sensei, our artificial intelligence and machine learning framework, Target takes personalization way beyond simple content and makes it possible for you to deliver an optimized, unique experience — layout, navigation, content, all of it — to every customer with a single click.

And it doesn’t stop with single pages. Use Adobe Target to create personalize journeys based on progressive customer profiles to create the ultimate one-to-one customer experiences every time — and drive meaningful, measurable ROI as a result.