Batch experience prefetch

Prefetch and cache the experience variations from testing and personalization activities across your customer journey. These help you deliver always-on personalization, even when internet or network connection cuts out, and it increases speed and performance of experience delivery.

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Network connection off, personalization on.

It happens. Internet and network connections go down or time out, leaving your customers stranded in the middle of their digital journey or during their interaction with your brand. It’s a challenge for every business — identifying customers and optimizing their experiences even when your connection is lost.

Batch experience prefetch eliminates the worry and chaos, ensuring always-on personalization even if visitors lose their internet connection. Simply set up your app so that each app launch makes a single request to Target for all experience variations from live optimization activities and a snapshot of the visitor profile. Target then caches that information, and anytime a visitor interacts with your app, Target quickly determines and delivers the relevant experiences at the activity locations throughout your app. That means that if a visitor loses their internet connection and then regains it later, Target will automatically update their experience to be relevant and personalized no matter where they are.