Multivariate Testing

Test multiple elements simultaneously — including image, layout, background color, copy, and so on — to not only find the the most effective combination, but to understand which elements are contributing the most to customer success.

Read our insider tips and tricks for testing in Target

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Powerful testing. Even more powerful optimization.

When people land on your site, they’re taking it all in, all at once. And while testing individual elements has its place, it’s just as important to test how all the elements come together to create a compelling experience. Not only does this help you deliver the best experience every time, it offers new options for further testing and insight.

In Adobe Target, our multivariate testing gives you this comprehensive view of everything — the images, layouts, and more. Test combinations of elements with the same ease as an A/B test. And with out-of-the-box reporting, you can quickly see the best and worst performing combinations, so you can iterate and respond quickly. At the same time, you can understand how each element mixes, mingles, and impacts the overall customer experience, which allows you to focus your efforts where they’ll really matter.