A: The most important element of a landing page is the main message. That message needs to be clear, concise, and succinct. The exception to this rule would be landing pages created for search engine optimization (SEO) purposes instead of conversion, where lengthy content may be necessary for page rankings.
Alongside your message should be the offer. This might be a special report, a presentation or webinar, or an offer to join a newsletter mailing list.
The final element of a landing page is the user information form. This collects personal details and contact information from potential customers so marketers can bring the user into the sales funnel.
After a user submits the form, they’re taken to a confirmation page that thanks them for sharing their information and delivers an offer by sending an email, sharing a link, or initiating a download. The confirmation page may also offer curated next steps that navigate users to a new part of the website or to another landing page for related content.