A: Social media marketing can be effective for all industries and businesses, but it’s especially good for businesses that have a consumer element — small businesses included. For B2C, social media marketing is almost required. B2C brands with products and services usually require a lot of activity on various forums. Business owners that employ social media marketers can boost a brand's value to a customer by offering more community and one-on-one touch points.
Social media marketing may be less important for B2B or enterprise types of businesses because these types of businesses don’t need to engage with a broad customer base. They may have a blog, but this doesn’t always fall under the social media umbrella.
However, these types of organizations can still have a strong social media presence. B2B brands need to consider the ways their customers might try to engage with them — probably less so on platforms like Twitter, Facebook, Instagram, and Snapchat, but maybe more so on LinkedIn.