CONTENT SUPPLY CHAIN — SUPERCHARGE CREATIVE TEAMS

Make your work flow with an AI-powered, integrated creative platform.

Customers demand high-quality content every day. However, creative teams face growing workloads and resource constraints, compromising content quality and speed. With seamless workflow facilitation tools and our comprehensive set of integrated creative solutions — powered by Adobe Firefly generative AI, your business can boost production and launch game-changing campaigns.

Two women looking at a laptop overlayed with images of video of coffee mugs from Generative Expand and Generative Fill generative AI functions.

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Jump-start creative ideation and concepting.

Banish the blank canvas using generative AI and creative assets within Adobe Creative Cloud. Collaboratively create, shape and refine new concepts for ideation, mood boarding and storyboarding.

Quickly visualise and realise new ideas with references, styles and effects using Adobe Firefly for business.
Direct and refine ideas with the power of AI while collaboratively developing mood boards and storyboards with Firefly Boards (beta).
Ideate, expand and visualise multiple concepts simultaneously with Generative Workspace in the Adobe Photoshop beta app.
Generate infinite ideas with unlimited access to Adobe Stock photos, video, music and more.

Four AI-generated images created from a prompt to create a glass purple flower.

Three images of a white sneaker with various backgrounds generated from a prompt to create a soft purple pedestal with plants in the background overlayed with a coworker’s positive review comment.

Boost creative and design capacity.

Increase content production with best-in-class creative design tools, powered by Firefly generative AI.

Drive speed and scale with Firefly generative AI integrated directly into the apps creatives use every day, including Generative Fill in Photoshop and Text to Pattern in Illustrator.
Streamline creative workflows, organise visual assets and get clear feedback faster with Frame.io.
Scale asset variant production for faster personalised marketing with Firefly Services and accelerate bulk editing tasks via a no-code interface with Firefly Creative Production.

Elevate video production.

Empower teams to quickly ideate and create unique, cost-effective video at scale.

Create entirely new video clips to communicate creative intent, generate b-roll to fill gaps or add new elements to a shot with text and image prompts, powered by the Firefly Video Model.
Quickly generate localised versions of the original video that maintain speaker personality and lip sync while accurately translating content.
Enhance professional video editing and accelerate post-production using generative AI tools in Adobe Premiere Pro.
Transform your script into an engaging avatar-based video presentation with Text to Avatar (beta).
Keep projects on track from pre-production to final delivery by using metadata and customised fields to assign tasks and set due dates with Frame.io.
Scale video variations with Firefly Services.

Learn more | Learn how to deliver standout video content faster

A video of milk being poured into a cup of coffee being generated in Adobe Premier Pro overlayed with a video in Frame.io of a woman drinking coffee and positive approval feedback from collaborators.

Multiple images of clouds and colour bursts are dropped into Firefly as training images to generate a customised model for a cloud-related campaign.

Scale on-brand content production.

Ensure consistency and generate content tailored to your brand using Creative Cloud apps and tools, powered by Firefly.

Empower creative and marketing teams to create on-brand content with Firefly Customised Models.
Enable every team in the organisation to create on-brand content and get to market faster with locked templates, brand kits and brand controls in Adobe Express.
Create and share approved Firefly style kits to ensure cohesive generative AI output across your business.

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