Acquire and keep customers in a cookieless world with Adobe

Read our take on the cookieless world — what it means for you and how it can lead to better, more meaningful customer relationships.

Acquire and keep customers in a cookieless world with Adobe
Digital experience

Discover the new in customer experience.

Build new skills, learn from top brands and connect with peers.

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Discover the cookieless world

The power of first-party data for first-rate experiences — today and tomorrow

Understand how leading brands do it

See how our customers are building great experiences and succeeding with Adobe

Adobe and Partners

See what the industry leaders have to say

DISCOVER THE COOKIELESS WORLD

The power of first-party data for first-rate experiences — today and tomorrow

The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalised experiences in real time to all the right audiences — so they get value, feel valued and become long-term, loyal customers. 

This is where Adobe comes in. Here’s how. 

Summit

Build for a first-party future as the cookie infrastructure erodes

What’s in the Identity Cookieless Jar? 1st Party Data!

Watch the latest Cookieless Summit sessions on-demand

UNDERSTAND HOW LEADING BRANDS DO IT

See how our customers are building great experiences and succeeding with Adobe

US Bank

Financial services

See how US Bank shares insights, evolves customer data and optimises digital experiences across channels.

OVERVIEW

Adobe Experience Platform has revolutionised the core capabilities of a marketer’s toolkit for analytics, insights and activation. Break down silos and amplify the benefits of cutting-edge features across your mar-tech stack.

NRG

RETAIL

Find out how to build a Future-Proof Strategy for Data Management with NRG

OVERVIEW

In the new era of a cookieless world, let’s discuss with NRG’s Chief Data Analytics Officer to get a step ahead as we acquire best practices for building unified and actionable customer profiles.

MERKLE

ADVERTISING

Personalisation at Scale without Third Party Cookies

OVERVIEW

The crumbling of third-party cookies hinders brands’ ability to understand the customers they interact with and to provide value to them across their journey. Learn how Merkle and Adobe’s partnership can protect your vision and keep you connected to the customer journey.

TOOLS & RESOURCES FOR COOKIELESS

Adobe Experience Platform
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Real-time Customer Data Platform
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Adobe Audience Manager
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Adobe Analytics
Learn more

Read Forrester’s take on the path forward

Explore new approaches to marketing when access to customer data is limited in Forrester’s report, Get Your Data Deprecation Plan Together.

     

Data Ingestion in Adobe Experience Platform

For brands striving to surpass their customer’s most demanding expectations, brands must excel at mastering their data. Adobe Experience Platform enables brands to move information out of disparate silos and centralises it into a scalable platform that can deliver data where it’s needed instantaneously.

Data Privacy is All of Our Business

Think about customer privacy and data security at the beginning of everything you do. Let Adobe show you how we’re handling privacy, security and governance at the Adobe Trust Centre.

Explore Adobe Summit — curated just for you

Let’s talk about what Adobe Experience Cloud can do for your business.

Acquire and keep customers in a cookieless world with Adobe