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Real-time omnichannel journeys in a cookieless world
Learn how to extend Adobe Experience Platform capabilities by connecting to a wider ecosystem and aligning consumer identities in a cookieless world.
How we help in a world without third-party cookies
Acquire and keep customers in a cookieless world with Adobe
Explore the sections of this page
Customer journey analytics
Understand your data across the customer journey
Real-time personalisation
Personalise in real time to create real customer loyalty
Get our definitive guide
Read our definitive take on success in a cookieless world
What we offer
The power of first-party data for first-rate experiences — today and tomorrow
The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalised experiences in real time to all the right audiences — so they get value, feel valued and become long-term, loyal customers.
This is where Adobe comes in. Here’s how.
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The shift to cookieless will change marketing forever: 5 reasons to get there ahead of the competition > Read now
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Read Forrester’s take on the path forward
Explore new approaches to marketing when access to customer data is limited in Forrester’s report, Get Your Data Deprecation Plan Together.
CUSTOMER JOURNEY ANALYTICS
Understand your data across the customer journey
In a cookieless world, the ability to understand interactions with a prospect or customer in the context of their whole journey is crucial. Every click must deliver value to them while helping you to understand who they are, what they’ve already done and what they want to do now. And it goes beyond clicks.
Our customer journey analytics product lets you sequence data from every action — online and off — into a single view and discover new strategies for acquisition and retention that don’t rely on third-party cookies.
Explore other capabilities in this section:
Customer data platform
Real-time customer profiles
AI-as-service
REAL-TIME PERSONALISATION
Personalise in real time to create real customer loyalty
The end of third-party cookies will change personalisation forever. When a first-time visitor comes to your digital front door, you can no longer be sure you’ll know anything about them. But their first impression still matters.
With our customer data platform, you can deliver real-time personalisation that changes on the fly in response to live behaviour and user choices alike. The result is a personalised experience that meets a visitor’s needs right now and converts more prospects into loyal customers.
Learn about real-time personalisation
Explore other capabilities in this section:
FIRST-PARTY DATA DRIVEN ADVERTISING
Expand, acquire and attribute
Of course, you still need to reach customers outside your own domains. And again, first-party data is key. By starting with first-party data, you can partner with channels who reach your audience. Then you can create lookalike segments and layer in second-party data to expand your target market.
With our products, you can do all this with real-time machine learning models so you can reach high-value prospects and turn them into higher-value customers.
Learn about first-party driven advertising
Explore other capabilities in this section:
Customer data platform
Second-party data exchange
Customer data platform
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GUIDE
Get more details in our definitive guide
Read our take on the cookieless world — what it means for you and how it can lead to better, more meaningful customer relationships.
Experts share their imperatives for success in the post-cookie era
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Evolving the publishers use case by leveraging first-party data
Find inspiration with innovative strategies that can help to turn your first-party data into scalable segments built for a world without third-party cookies.
Video
Creating meaningful customer connections without cookies
The third-party cookie is crumbling. Learn how your organisation can successfully shift its data strategies in a cookieless world to stay relevant and successful.
title
Learn to thrive in a world without third-party cookies
CardDescription
Adobe can help you to use first-party data to acquire and keep new customers. Learn how.
cardDate
2022-09-26
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primaryTag
caas:content-type/solution
Tags
caas:content-type/solution, caas:business-unit/experience-cloud, caas:journey-phase/discover, caas:role/advertising, caas:role/marketing, caas:cta/get-details, caas:products/adobe-experience-platform, adobe-com-enterprise:related-product/advertising-cloud, caas:related-product/analytics, caas:related-product/target, caas:topic/advertising, caas:topic/campaign-orchestration, caas:topic/data-management, caas:region/north-america