Customer Acquisition Solutions
Connected experiences start with first impressions.
Identify and reach high-value prospects — and begin building customer relationships that last.
Enhance your acquisition strategies to reach the right prospects every time.
Adobe offers a robust, data-driven customer acquisition solution that empowers marketers to drive business growth and prove marketing ROI. Effectively prospect for new customers by leveraging AI- and machine learning (ML)-powered budget planning, strategic data collaboration, unified incrementality measurement and comprehensive cross-channel analytics. With Adobe, you can reach new high-value audiences and orchestrate experiences that feel effortless, leading to lasting engagement.
Apply better strategies to reduce acquisition costs.
Plan your marketing channel mix and audience segments with precision using powerful tools. Adobe AI and ML services give you insights into incremental ROI and connect multiple data sources for a more complete picture of channel performance.
- Maximise ROI and cost savings across channels. Generate, compare and adjust multiple budget plans using past incrementality data.
- Identify additional prospecting opportunities with data collaboration. Improve advertising and co-marketing efforts by working with trusted brands, publishers, data and measurement partners to discover high-value audiences.
- Inform precise audience targeting and campaign strategies. Analyse the demographics and purchasing behaviour of your collaboration partner audiences to inform targeting opportunities without moving, copying or commingling data.
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Expand your reach and identify more high-value prospects.
Collaborate with strategic partners — keeping privacy at the forefront —and augment your first-party data strategy to scale reach and activate audiences across channels.
- Target and convert the right prospects. Activate desired audiences across channels such as connected TV, commerce media, digital audio and more.
- Expand your audiences in minutes (coming soon). Generate look-alike models against a collaborator’s audiences in minutes for prospecting campaigns.
- Create personalised experiences. Personalise owned media experiences in the moment to engage prospects and drive customer loyalty.
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Connect channel performance and customer journeys.
Maximise impact with insights across all your acquisition investments in a cutting-edge measurement and analytics system.
- Use advanced modelling for accurate incrementality measurement. Seamlessly integrate multi-touch attribution with marketing mix modelling ML methodologies to generate robust and granular measurements.
- Analyse the impact of your complete marketing mix. Breakdown incrementality data by campaign, creative asset and audience segment for more tactical optimisations.
- Measure audience performance. Gain performance insights from media campaigns activated through connected publishers with your conversion data.
- Understand the tactics driving prospects to engage and ultimately convert. Compare paid media campaign data with customer behavioural data to determine which tactics lead to site traffic and conversion.
Learn about:
Adobe Mix Modeler
Adobe Real-Time CDP Collaboration
Adobe Customer Journey Analytics
Reach conversion goals faster with in-flight optimisations.
Accelerate campaign performance and maximise efficiency by responding to customer behaviour with real-time adjustments to channel mix and customer journeys.
- Optimise in-flight media investments with key partners. Use server-side event forwarding to easily send conversion events to partners such as Meta, Google and Snap.
- Drive engagement with attribution insights. Leverage multiple click-based attribution models to analyse engagement data across channels and optimise the user experience once customers land on your site.
- Refine campaigns for incremental growth. Tap into incremental revenue insights to optimise spend across all channels for greater impact on your bottom line.
- Streamline the journey for prospects. Make data-backed adjustments to the creative, audience segment, journey and channel mix to deliver relevant experiences for prospects — accelerating acquisition and ultimately conversion
Learn about:
Adobe Mix Modeler
Adobe Customer Journey Analytics
Adobe Real-Time CDP Collaboration
Explore the products that drive customer acquisition — all powered by Adobe Experience Platform.
