Adobe Campaign Features

Powered by Adobe Sensei, Adobe Campaign analyses and predicts open rates, optimal send times and probable churn based on historical engagement metrics.
Learn more about AI-powered emails

Deliver personalised content on a one-to-one basis based on the rules you set for each recipient.
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Create beautiful, personalised and responsive emails in a variety of ways whether you do your creative and coding in-house or work with partners and agencies.
Learn more about email creation

Improve the deliverability of your emails in real time based on feedback from ISPs. Take advantage of our deliverability features and expertise, whether you’re just starting a new email programme, fine-tuning your approach or preparing for critical, high-volume periods like holiday season.
Learn more about email deliverability

Use built-in reports in Adobe Campaign to quickly analyse email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualisation and analysis.
Learn more about email reporting

Design A/B email tests using up to three variants to determine the biggest customer impact. Then, preview what your email will look like on more than 70 web, mobile and email clients.
Learn more about email testing

Use what you know about your customer to determine language preferences. Then adjust or translate email content based on those preferences.
Learn more about multilingual emails

Automate transactional emails like password resets or order confirmations. Or integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps or websites.
Learn more about triggered emails

Campaign management

Manage multiple data sources, define your audience segments and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.
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In addition to powerful, out of the box reporting templates, Adobe Campaign lets you create customised reports on a delivery, campaign, user or segment level. Do descriptive analysis, summarise ROI and CLTV or export data to Adobe Analytics and other solutions for further data visualisation and analysis.
Learn more about campaign reporting

Target and segment your audiences right in Adobe Campaign. Save time by adding your personalisation fields for printing, fulfilment and delivery through your direct mail vendor.
Learn more about direct mail

Create a rules-based offer catalogue. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalise offers based on criteria like location, customer lifetime value, loyalty status and more.
Learn more about offer management

Set up preference centres to make adjustments based on your customers’ interests and preferences. This helps you to enrich customer profiles and manage contact fatigue.
Learn more about preference centres

Mobile marketing

Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages and in-app messages and designing your app to integrate with Campaign using our mobile SDK.

Learn more about mobile marketing

Adobe Analytics integration

Pass data from Campaign to Adobe Analytics and use Analytics data directly in Campaign. This helps you to understand your email in the context of your other digital marketing efforts, identify new and valuable audiences and trigger messages based on statistically significant interactions.
Learn more about Adobe Analytics integation

Audience segmentation

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programmes or to share with other Adobe Experience Cloud solutions.
Learn more about audience segmentation

Customer profiles

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalisation and reporting.
Learn more about customer profiles

Data connectors

Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create customised data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes.
Learn more about data connectors

Use a continuously learning AI tool to learn more about your subscriber’s preferred times to receive messages. Choose between clicks or opens based on your marketing campaign. For example, maximise opens for announcements and newsletters or increase clicks for discount coupons, sales, promotions.

With predictive engagement scoring you can optimise segmentation and personalisation for different types of campaigns to enhance customer experience and relevancy. Identify customer retention levels to determine if your customers are engaged or if they are showing signs of opt-outs and intelligently exclude profiles from campaigns based on their predicted unsubscribe rank.