Email Testing

Design A/B email tests using up to three variants to determine the biggest customer impact. Then, preview what your email will look like on more than 70 web, mobile, and email clients.

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Put your emails to the test, then choose the best.

Not all emails are created equal — the trick is to separate the winners from the losers before your campaign ever launches. But without a way to test and collect results with actual customers, it’s difficult to predict how your entire email list will respond to your message. And that can be a scary prospect.

With our robust A/B testing capabilities, try out different subject lines, sender names, or content to see which one most resonates with your customer. Set up parameters that matter to you, and let Adobe Campaign automatically send the top-performing variation to your entire population. Adobe Campaign also provides preview and inbox rendering capabilities that help you ensure your emails display perfectly on both web and mobile before sending.