Content as a Service v3 - customer engagement - Monday, 9 December 2024 at 13.29
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CUSTOMER ENGAGEMENT
Engage every customer like they’re your only customer.
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Deliver relevant, compelling experiences across every channel to turn prospects into customers and customers into brand enthusiasts.
Bring your customer engagement strategy to life with Adobe.
To effectively engage your customers, you must put them at the centre of your marketing strategy — every touchpoint should feel personal and timely. To do this, brands must shift from a single, siloed campaign approach to one that continually delivers value to the customer.
Adobe lets you seamlessly orchestrate, deliver and optimise a unified experience with a customer engagement solution powered by AI and rich, real-time customer insights.
Intelligent audience targeting.
Unlock more value from audience-based engagement by using AI to ensure the right segments are targeted with the right messages.
- Uncover high-value audiences. Use rich insights and AI to understand which audiences to target in order to boost conversions and revenue.
- Curate and refine audiences seamlessly. Use a no-code canvas to build and manage audiences based on unified customer profiles. Audience metrics can then be viewed, split, ranked and curated to optimise them over time.
- Engage audiences in customer journeys. Understand the drivers of customer engagement, then design and deliver experiences optimised for each customer’s unique journey.
- Take action on warehouse data, without ingestion. Create and enrich audiences directly from your data warehouse with zero-copy principles and minimal data movement.
Mobile adoption and growth.
Grow mobile app adoption while bridging physical and digital experiences with personalised engagement and insights across in-app, push and SMS/MMS channels.
- Use customer data for in-context engagement. Combine zero-party customer data with app usage data, behavioural events and geolocation data to deliver highly relevant mobile engagement.
- Manage all mobile experiences in one place. Create compelling messages using a drag-and-drop designer and generative AI. Deliver across SMS/MMS, push notifications and content cards from a single application.
- Move customers from “freemium” users to paid subscribers. Use contextual behaviours, preferences and feature flags to create personalised mobile flows.
- Optimise mobile app experiences. Identify features and user flows that drive adoption and usage to optimise engagement and app experiences.
Omnichannel lifecycle marketing.
Deliver journeys personalised to customers’ real-time needs, regardless of where they are in their lifecycle or how, when and why they interact with you.
- React to in-the-moment customer behaviour. Respond to customer engagement in real-time across digital channels and in-person experiences, ensuring every interaction is personal and relevant.
- Optimise conversion with personalised offers. Use AI to determine each “next-best-experience” to make every customer feel like the journey was designed just for them.
- Reduce churn and drive loyalty. Use Customer AI to identify individuals at risk of churn so you can intelligently re-target them across paid and owned channels and build deeper relationships.
Customer analytics and insights.
Optimise engagement when and where you need it with holistic analyses that connect customer interactions and deliver accessible and precise customer insights in seconds.
- Analyse your marketing performance. Instantly understand your integrated marketing performance by connecting customer engagement across campaigns, channels and content.
- Solve engagement problems before they arise. Identify obstacles to conversion, retention and satisfaction — and take proactive measures to address them.
- Scale insight and discovery with AI. Leverage AI to speed up analysis, surface hard-to-find insights, predict behaviour and ask questions in natural language.
Increased marketer productivity.
Power your insights with a unified platform built for seamless interoperability, real-time customer profiles, omnichannel engagement and impactful insights.
- Align teams with unified profiles and audiences. Give every team the same customer view with a centralised data foundation that stitches online and off-line data for up to date profiles.
- Expedite work with AI Assistant. Within your everyday workflows, improve segmentation, understand attribution, discover the cause-and-effect between customer interactions, generate content and more.
- Launch new use cases faster. Pick from a library of use case playbooks for ready-to-go customer engagement — such as welcome series or intelligent re-engagement.
- Standardise governance and privacy. Market responsibly with the assurance that every experience has built-in trust capabilities, governance and privacy policies.
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Explore the products that drive customer engagement - all powered by Adobe Experience Platform.
Companies are driving customer engagement with Adobe.
“With immediate insights into what customers shop for, we can deliver tailored offers, personalised digital and app experiences and highly relevant communications. These perfectly timed experiences foster profitable growth, brand love and loyalty.”
Bennett Fox-Glassman, Senior VP of Customer Journey
Macy’s
View the Macy’s story
127% increase in annual booked accounts
21% growth in digital sales
11X higher than expected incremental revenue
Learn more about delivering impactful customer engagement.
CardTitle
Turn prospects into loyal customers with impactful experiences.
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cardDate
2024-12-18
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The Adobe customer engagement solution lets you create and deliver on advanced customer strategies — so you can make more meaningful connections.
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caas:content-type/solution
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caas:content-type/solution,caas:products/customer-journey-analytics,caas:products/adobe-journey-optimizer,caas:products/adobe-real-time-cdp