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Adobe Journey Optimizer B2B Edition

Intelligently orchestrate account and buying group journeys.

Adobe Journey Optimizer B2B Edition is a first-of-its-kind application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle.

Watch overview Book a demo

Looking to manage B2C journeys? Go to Adobe Journey Optimizer

Explore the features and benefits of Adobe Journey Optimizer B2B Edition.

Journey Optimizer B2B Edition uses AI to intelligently engage and qualify buying groups within target accounts. It lets your teams generate higher quality pipeline, design better acquisition, expansion, and retention strategies, and creates shared insights across sales and marketing teams.

AI Assistant creating a B2B buying group from CEO, Director, and Manager account profiles. The profiles also display priority labels, first and last names, job titles, engagement scores, and email addresses.

Get convenient visibility into your buying groups.

Discover and prioritize buying groups for specific products in seconds using AI-powered insights based on first-party intent data.

  • Audience Agent. Let agentic AI help you discover and create buying groups based on a variety of data sources — including content consumption, marketing engagement, and CRM activity.
  • Unified account lists. Activate unified account lists from Adobe Real-Time Customer Data Platform to get the most complete account data for buying group creation and management.
  • Buying group completeness. Get a comprehensive view of buying group coverage and missing members so you can help prioritize sales qualification and engagement.
  • Buying group management. Manage buying groups for your entire product inventory from a single application and get a quick view of key stakeholders for each sales cycle.

Go to buying groups

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Adobe Journey Optimizer B2B Edition use cases

Assess marketing engagement by defining buying groups for specific products across target accounts.

Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.

Maximize the impact and ROI of marketing’s contribution to sales with insights that help you increase buying group engagement and automations.

Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.

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The Adobe advantage.

Native buying group data

Include “buying group” as a first-class data object to unlock unique functionalities, including support for multiple buying groups per account.

Product and go-to-market alignment

Link each buying group to a specific product offer to align your demand generation and pipeline creation with your company’s go-to-market motions.

Marketing-qualified buying groups

Upgrade your marketing-qualified leads and accounts to marketing-qualified buying groups to build a stronger pipeline with sales.

Generative AI

Leverage Adobe AI Assistant and generative experience models to boost the efficiency and accuracy of buying group creation, qualification, journeys, and insights.

Adobe Experience Platform

Scale your account and buying group journeys using the same data, infrastructure, and connectivity that powers the rest of your Adobe and non-Adobe applications.

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Unlock more with Adobe integrations.

Pair Adobe Journey Optimizer B2B Edition with these additional Adobe products for enhanced demand generation capabilities and faster revenue growth.

Journey Optimizer B2B Edition + Adobe Marketo Engage

  • Identify, convert, and qualify anonymous and known leads as the correct members for your buying group journeys.
  • Use Marketo Engage data — including custom objects and fields — as criteria for defining and auto-assigning members to buying group roles.
  • Link Marketo Engage campaigns and channels inside your account and buying group journeys to further engage and qualify confirmed buying group members.
  • Access Marketo Engage personalization tokens and design studio assets to tailor email content for each buying group role.

Learn about Marketo Engage

A conditional action configuration for a webinar email with a email delivery dashboard showing email campaign metrics for emails delivered, click rate, sign ups, and unsubscribe rate beside an email content preview.
Real-Time CDP integrations enable importing audiences for buying group creation and content personalization.

Journey Optimizer B2B Edition + Adobe Real-Time CDP

  • Activate unified account lists in Journey Optimizer B2B Edition for account and buying group journey orchestration.
  • Leverage consolidated lead and account profile data from connected data sources across your enterprise as criteria for defining and auto-assigning members to buying group roles.
  • Automatically add or suppress accounts — including their associated contacts — from your buying group journeys based on dynamic changes to your account lists.
  • Update your unified people and account profiles in real time based on account and buying group journey engagement.

Learn about Real-Time CDP

Learn more about Journey Optimizer B2B Edition.

Content as a Service v3 - Adobe Analytics. - Thursday, May 8, 2025 at 10:08

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Let us show you the full power of Adobe Journey Optimizer B2B Edition.

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let-us-show-you-the-full-power-of-adobe-journey-optimizer-b2b-edition
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CardTitle
Target qualified buying groups, not just leads, for better results.
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2024-08-07
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An example of an AI-assisted buying group of non-user accounts, with AI generated buyer group roles for decision-maker stakeholders and missing members.
CardDescription
Engage and qualify buying groups in your accounts using powerful generative AI, automation, and more with Adobe Journey Optimizer B2B Edition.
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caas:content-type/product-page, caas:products/adobe-journey-optimizer-b2b-edition

Let’s talk about what Adobe Journey Optimizer B2B Edition can do for your business.

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