APAC Consumer Insights Report

About the Guide

Listen To Customer Feedback, Respond With Better Experiences

Overwhelmed by a never-ending barrage of marketing messages, too much choice often paralyses consumers into indecision. The question is then, how can we as businesses ease this anxiety and make their lives easier?

To answer this and much more, Magento commissioned a research study with YouGov in 2019. Over 7,434 respondents from across the Asia Pacific (APAC) region were asked to share the factors that affected their online retailer preferences, and also their viewpoints on data sharing and new technologies.

The resulting Magento Commerce report, Something for Something, examines how brand utility affects consumer perceptions across APAC.

In it you will learn: