Drip Campaigns: The Complete Guide to Marketing with Drip Emails

The primary goal of email marketing is to reach the right people at the right time — that’s where a drip campaign comes in. By crafting the perfect series of emails, you can entice your target audience to subscribe to your newsletter, refer a friend, take a survey, make a purchase, and more. In this guide, we’ll dive deeper into what a drip campaign is, how to create one, and the many types of drip campaign emails that you can use to your advantage.