ARTICLE

Integrated Marketing Definition, Uses, and Examples

About the Article

Modern marketers have more channels available to influence buyers than ever before, and it’s critical to maximize the impact of as many of these channels as possible. However, marketing through multiple channels also introduces a challenge: the more channels you use, the harder it becomes to ensure that the messaging remains consistent and complementary.

Integrated marketing provides marketers with the ability to deliver a cohesive narrative about their brand and achieve greater impact with their campaigns.

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