The Debunk - Myth: Customers always want more personalisation

Are customers as obsessed with personalisation as marketers are?

We've brought together some of marketing's best minds from LinkedIn's B2B Institute, Econsultancy, The Boom and Adobe to debate and debunk whether 'customers want more personalisation' and discuss what happens when personalisation goes right – and very badly wrong. Grab a coffee and watch now to debunk the myth.

Speakers:

• Ben Davis, Editor, Econsultancy
• Scott Morrison, Founder, The Boom
• Brian Green, Head of Commercial Sales & GTM, Adobe
• Peter Weinberg, Global Lead – The B2B Institute, LinkedIn