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EBOOK
Follow the Customer: How to build a connected and customer-centric platform for your omnichannel experience

About the eBook
Secrets to a great omnichannel experience
Discover 6 essential best practices for crafting an outstanding omnichannel experience.
Customers care about convenience, not channels. They want a consistent and connected experience no matter where they shop, whether it’s online, on mobile apps, or in brick-and-mortar stores.
Our Follow the Customer eBook provides guidance on 6 practices that can help your business deliver an omnichannel experience for today’s channel-less customer including:
- Giving customers the right product information, everywhere, all the time
- Connecting your omnichannel experience with personalized email
- Bridging the gap between mobile and in-store
- Creating loyalty programs that inspire real change
- Letting customers pay when and how they want
- Delivering ultra-convenient and stress-free shipping