Identifying digital device users is the backbone of most digital advertising practices today. But as current regulation seeks to improve customer data privacy and protection, the identifiers we use are under threat.
In this Meet the Analyst Webinar, eMarketer Principal Analyst Nicole Perrin discusses how advertisers and their partners are hoping to continue getting the right messages to the right audiences and measuring the results of digital advertising.
Watch Identifying the Path Forward in a Post-Cookie World to explore:
- Three major disruptions to digital advertisers’ identity practices this year
- How marketers and advertisers are responding to identity challenges
- Essential tactical and strategic considerations for the future
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