Taking on a new customer data platform (CDP) is not a transition or an investment to take lightly. That’s why we recommend you read through Martech Today’s report Customer Data Platforms: A Marketer’s Guide. It examines the current market for CDPs, not endorsing any product, service, or vendor, but methodically answers questions like these and many others:
- Does my company need a CDP?
- Who are the leading vendors?
- What features do the vendors provide?
Read through the report to know where your business stands for your CDP needs and who you may want to reach out to going forward.
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