Data is a critical priority for personalization to Gen Z.

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Our 2019 consumer-based research Gen Z, Meet the Travel Transformers: Instagram is the New Guidebook can help you understand critical shifts in both customer mindset and behaviors enabling you to prioritize your next big moves. Here’s what you’ll learn:

  • How leaders are setting the bar
  • What the five unique traits of Gen Z are, including challenges and opportunities
  • Which four mindset shifts you should make to evolve
  • What the travel industry is doing in response


Fill out the form to read the report.

If you’d like to learn more, the full generational study is available.

Although this research report is focused on Generation Z, we designed our full research around all of the cohorts for context: Boomer, Gen X, Millennials, and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the travel customer journey for all generations, please reach out. We’re here to help.

800-722-7088, option 2.


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