In China, consumers have grown accustomed to shopping online. In fact, China makes up 54.7% of the world’s e-commerce sales.
But online shopping hasn’t replaced in-store experiences — it’s enhanced them. Take a look at How to Win With Customers and Influence Purchases to learn about the following:
- Six ways innovative retailers in China blend online and offline experiences
- Expectations consumers in China have of personalization and data privacy
- Technology that makes near-instant gratification possible in any channel
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