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The travel industry needs to deliver better customer experiences. In fact, according to Mckinsey, 80% of airlines report digital experiences as a key priority, yet 70% of airlines’ digital transformations do not succeed.* Adobe Experience Platform is here to help you make a course correction.

Read Optimizing the Customer Journey in Airlines to learn about the following:

  • Growth in a mature travel market is dependent upon investing in the experience.
  • Scalable customized offers are possible with data.
  • Optimization is ushering in the next phase of success and loyalty.


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* Walk Before You Fly–Capturing the Digital Opportunity in Airlines, McKinsey & Company, 2018.


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