Transforming your retail brand to deliver connected customer experiences is challenging. It takes experimentation. It takes risk. And it takes effort across the entire organization. But in the end, it’s what will keep customers from shopping elsewhere.
Read the Ovum report commissioned by Adobe Retail’s Path to Connected Customer Experiences to learn how 300 retail professionals plan to move forward:
- Integrating data to build a 360-degree customer profile
- Building a technology foundation for unified commerce
- Reorganizing employees around the customer
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