We've got some e-commerce myths to bust

Together with 20 top experts, Adobe has been myth-busting the biggest myths in marketing, digital and e-commerce. Are things like “Personalisation” and “Data-driven” all hype and buzzword, or are they essential principles to live by? Download this illustrated infographic for quotes, best practices and key thoughts pertaining to the below 5 myths.

• Price product or experience: what really matters most?
• Should all business decisions be driven by data?
• Are customers as obsessed with personalisation as marketers are?
• Is the high street dead?
• Is email old news or just evolving?