EBOOK

We've got some e-commerce myths to bust

About the eBook

Together with 20 top experts, Adobe has been myth-busting the biggest myths in marketing, digital and e-commerce. Are things like “Personalisation” and “Data-driven” all hype and buzzword, or are they essential principles to live by? Download this illustrated infographic for quotes, best practices and key thoughts pertaining to the below 5 myths.

  • Price product or experience: what really matters most?
  • Should all business decisions be driven by data?
  • Are customers as obsessed with personalisation as marketers are?
  • Is the high street dead?
  • Is email old news or just evolving?

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