CUSTOMER ENGAGEMENT
Engage every customer like they’re your only customer.
Bring your customer engagement strategy to life with Adobe.
To effectively engage your customers, you must put them at the center of your marketing strategy — every touchpoint should feel personal and timely. To do this, brands must shift from a single, siloed campaign approach to one that continually delivers value to the customer.
Adobe lets you seamlessly orchestrate, deliver, and optimize a unified experience with a customer engagement solution powered by AI and rich, real-time customer insights.
Customer acquisition.
Plan, reach, and measure your customer acquisition efforts with unparalleled speed and scale.
- Supercharge your planning. Strategically and efficiently plan your channel spend and audience segments using incremental ROI insights and planning tools.
- Expand your audiences with privacy centric data collaboration. Augment your first-party data strategy to execute prospecting, retargeting, and suppression use cases.
- Get performance insights across touchpoints in a single system. Make real-time, in-flight optimizations using growth metrics across every channel and campaign tactics for any conversion goal.
Intelligent audience targeting.
Unlock more value from audience-based engagement by using AI to ensure the right segments are targeted with the right messages.
- Uncover high-value audiences. Use rich insights and AI to understand which audiences to target in order to boost conversions and revenue.
- Curate and refine audiences seamlessly. Use a no-code canvas to build and manage audiences based on unified customer profiles. Audience metrics can then be viewed, split, ranked, and curated to optimize them over time.
- Engage audiences in customer journeys. Understand the drivers of customer engagement, then design and deliver experiences optimized for each customer’s unique journey.
- Take action on warehouse data, without ingestion. Create and enrich audiences directly from your data warehouse with zero-copy principles and minimal data movement.
Mobile adoption and growth.
Grow mobile app adoption while bridging physical and digital experiences with personalized engagement and insights across in-app, push, and SMS/MMS channels.
- Use customer data for in-context engagement. Combine zero-party customer data with app usage data, behavioral events, and geolocation data to deliver highly relevant mobile engagement.
- Manage all mobile experiences in one place. Create compelling messages using a drag-and-drop designer and generative AI. Deliver across SMS/MMS, push notifications and content cards from a single application.
- Move customers from “freemium” users to paid subscribers. Use contextual behaviors, preferences, and feature flags to create personalized mobile flows.
- Optimize mobile app experiences. Identify features and user flows that drive adoption and usage to optimize engagement and app experiences.
Omnichannel lifecycle marketing.
Deliver journeys personalized to customers’ real-time needs, regardless of where they are in their lifecycle or how, when, and why they interact with you.
- React to in-the-moment customer behavior. Respond to customer engagement in real-time across digital channels and in-person experiences, ensuring every interaction is personal and relevant.
- Optimize conversion with personalized offers. Use AI to determine each “next-best-experience” to make every customer feel like the journey was designed just for them.
- Reduce churn and drive loyalty. Use Customer AI to identify individuals at risk of churn so you can intelligently re-target them across paid and owned channels and build deeper relationships.
Customer analytics and insights.
Optimize engagement when and where you need it with holistic analyses that connect customer interactions and deliver accessible and precise customer insights in seconds.
- Analyze your marketing performance. Instantly understand your integrated marketing performance by connecting customer engagement across campaigns, channels, and content.
- Solve engagement problems before they arise. Identify obstacles to conversion, retention, and satisfaction — and take proactive measures to address them.
- Scale insight and discovery with AI. Leverage AI to speed up analysis, surface hard-to-find insights, predict behavior, and ask questions in natural language.
Increased marketer productivity.
Power your insights with a unified platform built for seamless interoperability, real-time customer profiles, omnichannel engagement, and impactful insights.
- Align teams with unified profiles and audiences. Give every team the same customer view with a centralized data foundation that stitches online and offline data for up-to-date profiles.
- Expedite work with AI Assistant. Within your everyday workflows, improve segmentation, understand attribution, discover the cause-and-effect between customer interactions, generate content, and more.
- Launch new use cases faster. Pick from a library of use case playbooks for ready-to-go customer engagement — such as welcome series or intelligent re-engagement.
- Standardize governance and privacy. Market responsibly with the assurance that every experience has built-in trust capabilities, governance and privacy policies.
Explore the products that drive customer engagement – all powered by Adobe Experience Platform.
Companies are driving customer engagement with Adobe.
“With immediate insights into what customers shop for, we can deliver tailored offers, personalized digital and app experiences, and highly relevant communications. These perfectly timed experiences foster profitable growth, brand love, and loyalty.”
Bennett Fox-Glassman, Senior Vice President of Customer Journey, Macy’s.
127% increase in annual booked accounts
11X higher than expected incremental revenue
Learn more about delivering impactful customer engagement.
