Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

Learn how organizations are using connected data and AI to redefine how they connect with customers, streamline operations, and drive innovation.

Read now

ARTICLE

Harness the power of generative AI with Adobe GenStudio for Performance Marketing.

Read article

style
static-links, masonry, xxl spacing
masonry
Full-width, Span 8, span 4
background
#000
style
m spacing

Types of analytics explained — descriptive, predictive, prescriptive and more

The four different types of business analytics are descriptive, predictive, prescriptive and diagnostic. Learn how each can support your business goals.

Read article

Raiffeisen increases conversion up to 300%

Raiffeisen increases conversion up to 300% with targeted messaging through Adobe Experience Cloud

Read now

Adobe: UK Consumers rack up £4.9 billion ‘Buy-Now-Pay-Later’ Debt in first four months of 2023

The latest Adobe Digital Economy Index data from the UK, based on Adobe Analytics data, revealed that UK consumers have racked up a total of £5bn in Buy Now Pay Later debt since …

Read article

Explore resources by product

Analytics icon

Analytics

Commerce icon

Commerce

Experience Manager Assets icon

Experience Manager Assets

Experience Manager Sites icon

Experience Manager Sites

Journey Optimizer icon

Journey Optimizer

Marketo Engage icon

Marketo Engage

Real-Time CDP icon

Real-Time CDP

Workfront icon

Workfront

style
three up, xs spacing
Explore resources by content-type
Blogs icon

Blogs

Customer stories icon

Customer Stories

Demos and videos icon

Demos and Videos

Guides icon

Guides

Infographics icon

Infographics

Reports icon

Reports

Webinars icon

Webinars

style
three up, xs spacing, hide block

Explore resources by industry

Financial Services icon

Financial Services

Healthcare icon

Healthcare

High-Tech icon

High-Tech

Media and Entertainment icon

Media and Entertainment

Retail icon

Retail

style
three up, xs spacing, hide block

Explore all Adobe resources

Refine Your Results

1797 results

1797 results

1797 results

Customer Experience at ZEISS: How data creates customer centricity

ZEISS uses AEM Sites and Adobe Real-Time CDP as a solid foundation to fulfill customer needs.

Read article

How Adobe and Databricks are transforming Unified Customer Experiences.

Learn how the powerful partnership of Adobe and Databricks integrates AI and data to enable seamless audience activation, real-time personalisation and data-driven customer exper…

Read article

Real-Time CDP Collaboration — improving co-marketing efforts.

Unlock scalable, secure and efficient data collaboration with Adobe Real-Time CDP Collaboration to boost audience reach and ROI.

Read article

2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

Read now

The 2025 AI and Digital Trends report reveals the latest industry shifts.

Learn how organisations are using connected data and AI to redefine how they connect with customers, streamline operations and drive innovation.

Read now

Top customer experience initiatives for CIOs in 2025.

Check out the Adobe 2025 AI and Digital Trends findings to learn how CIOs are driving transformation and delivering on customer experience expectations.

Read now

The top customer experience initiatives for CMOs in 2025.

Explore the trends shaping the future of marketing. Discover how CMOs are taking initiative to transform their organisations and redefine customer experiences.

Read now

The current and future state of AI-driven customer experience orchestration.

The Adobe 2025 AI and Digital Trends report reveals how generative AI and agentic AI help companies meet the demand for personalisation.

Read article

2025 AI and Digital Trends in Customer Engagement.

Consumers want consistent experiences delivered in real time. Discover how AI-powered personalisation and predictive analytics are helping businesses drive growth by creating con…

Read now
1 - 9 of 1797 results