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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
Building customer loyalty through unparalleled experiences
Virgin Atlantic co-ordinates with Adobe to create a holistic travel experience that adjusts to assist every customer
SBS achieves 93% more cost-effective advertising.
SBS attracts and retains viewers using real-time profiles across channels with Adobe Real-Time CDP
Truly connect with viewers, fans and subscribers
Read Driving success in the subscription economy to learn how customer experiences lead to lasting relationships.
AI-powered video workflows with Creative Cloud.
Join our live webinar to explore how localisation has never been faster or easier, thanks to AI-powered translation and Lip Sync.
Connect Adobe Creative Cloud and Adobe CX Enterprise.
Discover how to connect Adobe Creative Cloud with Adobe CX Enterprise to streamline workflows and foster collaboration across teams.
Nestlé transforms global marketing with Adobe Firefly.
Nestlé modernises marketing operations and delivers more relevant, personalised experiences across global markets with Adobe Firefly.
Dow delivers digital content 50% faster.
Dow streamlines workflows and personalises B2B journeys with Adobe Real-Time CDP and Workfront.
Top AI models with enterprise-grade controls.
Adobe Creative Cloud brings together leading AI models with new granular controls to scale ideation and production across creative teams.
Red Hat unifies workflows into one content supply chain.
Red Hat streamlines content creation and collaboration using Adobe Workfront and Adobe Experience Manager Assets.
AI’s footprint in the Advertising Economy
New Madison & Wall analysis shows where AI is changing creative, discovery (GEO) and media buying — and how brands can respond.
Adobe’s Creative Forecast: Trends Shaping 2026
Discover 2026’s top design, storytelling, and content trends—powered by Adobe’s global research, market data, and AI. See how brands connect and creators inspire.
A practical framework for AI readiness.
Adobe experts explain how enterprises can assess AI readiness, prioritise workflows, measure ROI, and scale automation with clarity and governance.
