Report
How media and entertainment brands are using AI in 2025.
Explore how leading brands use AI, automation and personalisation to unlock new revenue streams and deliver connected customer experiences.
This Adobe 2025 AI and Digital Trends report for media and entertainment reveals how leading brands are turning generative AI, connected data and smarter workflows into real business results.
Read the report and discover how market leaders are boosting creative productivity, scaling personalisation and reimagining how teams and technology work together.
Highlights from the report:
- How smarter data strategies drive better decision-making and ROI
- Why personalisation at scale is the key to audience loyalty
- Where M&E brands are seeing the biggest returns from generative AI
- What organisational changes are helping brands deploy AI faster
Learn more about how media and entertainment organisations are closing the gap between customer expectations and digital experiences — and building stronger audience connections.
