.

Adobe Experience Platform Agent Orchestrator Agents

Journeys

Create B2B and B2C journeys that continuously improve over time. Adobe Experience Platform Agents co-ordinate engagement signals, experimentation insights and account intelligence across touchpoints, so journeys adapt to customer behaviour, uncover growth opportunities and accelerate time to purchase automatically—rather than relying on static paths.

Adobe Journey Optimizer interface showing a user-friendly dashboard with campaign performance metrics, audience segmentation tools and real-time journey orchestration features

Journey Agent

Empower your teams to quickly build, analyse and optimise multi-touch customer journeys at scale.

  • Easy journey creation. Build multi-step journeys using natural language text prompts, images or briefs.
  • Proactive optimisation. Track active and planned journeys and apply recommended actions to resolve conflicts or anomalies as they happen.
  • On-demand insights. Ask questions or use prompts to uncover meaningful insights into journey performance.

Learn about Journey Agent in:
Adobe Journey Optimizer

Learn more about Journey Agent

Experimentation Agent

Expand your team’s capacity to quickly test and share insights across your organisation. Experimentation Agent surfaces in Adobe Journey Optimizer Experimentation Accelerator to uncover actionable insights and high-impact optimisation possibilities.

  • Discover which experiences drive results—and why.
  • Pinpoint growth opportunities through AI-powered experimentation.
  • Run smarter tests with statistical accuracy and increased speed.
  • Scale omnichannel experimentation with centralised management.

Learn about Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator

Customer journey flowchart splitting into three experiment branches: A, B and C.

Learn more about Experimentation Agent

Learn how to use agents for journeys.

Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.

Learn about Journey Agent Learn about Experimentation Agent

CardTitle
Partner with Adobe journey agent.
CardDescription
Help your teams optimise for customers with Journey Agent and share learnings across your organisation with Experimentation Agent..
CardImage
cardDate
2026-02-16
ContentType
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/aep-agent-orchestrator

Let’s talk about what Adobe Experience Platform Agent Orchestrator can do for your business.

Get started