Meet experience maker Roberto Generro. Roberto’s the mastermind behind Redtag.ca’s transition from traditional to digital marketing. And he’s one busy guy. As chief digital officer for the company, he leads their overall digital strategy, analytics, mobile app, website development and social media. He also serves on the San Francisco Bot Defence Council and is a public speaker on digital transformation, analytics, conversion optimisation, machine learning and AI. Roberto’s a big fan of Toronto’s many professional sports teams and of course, travelling.