You have data. Lots of it. Probably more than you know what to do with. And unless you have a strong data management platform (DMP), you can’t do anything with it. To fix this, you’ll need to put a "play" button on your data and make it work for you. When you do that, your customers will be delighted. Because with the right DMP, you can stop targeting devices — and start targeting people.
Bring all your data together to get a 360-degree view of your customer. Then put the "play" button on these insights.
Combine your second- and third-party data with your customer relationship management system to reach customers at scale.
Power relevant experiences across every touchpoint in the customer journey, from in-store and in-home to digital environments.
Princess Cruises wanted to create memorable experiences from start to finish. By using their data to produce new messaging, they're entertaining new audiences on a more personal level than ever before.
Nearly three-quarters of Sky UK's customers use more than three channels to interact with them. As they embraced their customer data, Sky UK was able to deliver superior cross-channel experiences, engaging with all their customers when and where they are.
T-Mobile recognised that the customer is everything. So they revamped their strategy to centre everything around the customer. Now, they're showing their customers how much they care by using real-time insights to serve up relevant, personalised experiences.
We help you really get to know your audience by giving you the platform you need to manage all your data in one place. Adobe Audience Manager is a DMP that lets you get a complete view of your audience so you can identify the most valuable segments. That way, you can target these segments across any digital channel, delivering stunning personalised experiences along the way.
Bring your data together into one place and start truly understanding who your customers are — and what they want.
Capture the right data and you can see your customers' habits. Then deliver personalised ads to keep them around.
Automate your ads to consistently reach your customers in real time and always deliver the experience they want, when they want it.
Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your search for a data management platform (DMP).