How does a demand-side platform work?
In simple terms, a DSP automates media buying using layered data to determine optimal bid prices then executes bids across a variety of inventory sources, which then push ads out to publishers when bids are accepted.
Should I use a global data management platform?
Accessing available inventory in different regions requires servers located near markets where you’ll be bidding. If you’re looking to reach a widely distributed audience, then a global data management platform would work. However, smaller, regional hubs can be effective if you’re targeting distinct populations.
How does a DSP support scaling my ad campaigns?
A DSP in partnership with a data management platform, analytics tools and content management system allows you to extend reach globally without having to manage disconnected campaigns, helping to keep spend down while adding value to your advertising.