ADOBE MIX MODELLER

A complete view of marketing channel performance.

With predictive AI, Adobe brings marketing mix modelling and multitouch attribution methodologies into one holistic measurement approach.

• Understand the baseline and incremental impact across paid and non-paid marketing channels.
• Customise models at scale with Adobe’s unique AI-as-a-Service approach.
• Easily measure different lines of business, regions and conversion goals with the flexibility to define marketing channels, internal and external factors and much more.

Forecast marketing ROI with confidence.

AI-powered scenario planning capabilities predict the optimal marketing budget allocation so you can confidently reach your business goals.

• Create flexible marketing plans with customisations like campaign flight dates and minimum or maximum channel spend.
• Compare and contrast different marketing scenarios to inform your strategic investments.
• Continuously optimise by monitoring performance against plan and making inflight adjustments as needed.

Enhanced business factor insights.

• Measure and forecast the incremental effects of external and internal business factors such as economic conditions or strategy changes have on your business goals.
• Use self-serve capabilities to efficiently ingest data for factors such as external stock prices, unemployment rates, price changes or promotional calendars.
• Easily incorporate your business factor projections to increase the relevancy and confidence of your scenario planning.